Research On Brand Rejuvenation In The Internet Age

With the development of the Internet,the consumption structure,consumption environment,consumption habits and consumer trends have undergone tremendous changes.The consumer market represented by the 1990 s has rapidly expanded and the consumer trend is overwhelming.More and more enterprises under the Internet age are rebuilding and rejuvenating their brands.They actively communicate with young people and establish a young brand image.From the brand positioning,brand marketing and other all-round,multi-layered and striving for the transformation of young people,occupying the young market.Based on the background of the Internet age and combining with the characteristics of the times and consumer psychology,this paper uses the theories of communication,sociology and brand marketing to analyze the brand rejuvenation strategies under the Internet age from the aspects of brand positioning,media selection and marketing content.And analyzed the future trend of brand rejuvenation.