Research On The Problem Of Mechanism Innovation Of County Rural Commercial Banks In Serving "Agriculture,Rural Areas And Farmers"

This article collects and analyzes the domestic and foreign literature of financial support for local economic development.According to relevant theories of rural financial innovation,it discusses the current status,difficulties,and problems of existing rural commercial banks in serving "agriculture,rural areas and farmers".Learning from the international experience of service innovation in rural financial institutions,using relevant data from Cixi,Zhejiang Province,this paper conducts an empirical research of rural commercial banks supporting local development,and puts forward relevant countermeasures for county rural commercial banks to make mechanism innovations in serving "agriculture,rural areas and farmers".This study not only enriches the related theories of financial support for real economy,but also provides a more complete theoretical basis for rural commercial banks to further serve and support "agriculture,rural areas and farners".Furthermore,it provides countermeasures and suggestions with reference value for rural commercial banks to make better service innovations,which are meaningful for having strong practical guidance.The innovation point of this paper lies in the perspective innovation,and there are also certain new ideas in research methods.