Research About Customer Relationship Management Based On Customer Segmentation Of J Company

In the recently years,along with the advance of science and technology,the rapid development of medical industry,the competition between enterprises is increasingly fierce.Who can bring benefits to customers and provide better service,who can capture customer's loyalty and won a place in the fierce market competition.So how to evaluate the value of different customers and provide different services to them to improve their satisfaction become the most important and urgent request for those enterprises.This not only can bring a lot of profit to the enterprise,but also can improve the potential value of the enterprise.The companies realized that customer is the fundamental of their survival and development.The essence of market competition is to obtain more customer resources,and maintain a good relationship with customers which can bring huge profits.The high-value customer is essential for enterprise development.In this paper,we set J company as the research object.Under the guidance of the theory of customer value and customer service,we analyzed customer management status and problems of J company and put forward the customer value evaluation index system.On this basis,we constructed the customer value evaluation method of J company:analytic hierarchy process.In this model,we evaluated customer's value through two dimensions which are customer's current value and potential value.We divided customer into four value categories of J company,they are ? type.? type.? type and ? type.Finally,we listed the customer service strategy of J company.The results of this study can provide different services for the J company according to different customer value,can enhance customer satisfaction and loyalty of J company,can improve the company's profits and enhance the company's overall strength and core competitiveness in the industry.