Research On The Risk Control Of The Undercoating Products Development In M-Company

The new product development in Automotive Aftermarket is one of the new product application.The application includes to one large broad scope,so many gate review,the requirement of short develope-cycle,the requirement of management and cooperation relation-ship.Then,cause the high risk.Therefore,it has the very important significant and benefit for risk management in new product development in Automotive Aftermarket.At the same time,the new product development in Automotive Aftermarketsize is typical middle size.We need to avoid the over or low risk management.This article focuses on this core question of new products launching,and analysises the risk management methodson the new product development in M-company in Automotive Aftermarket.This thesis raises the important position on risk management,according to the analysis of current status of Automotive Aftermarket in M-company.The project risk management emphasizes the process of new product development in Automotive Aftermarket.The risk can be controlable through the suitable tools.For extention,the risk could be controled by the identification,analysis,treatment and monitoring.Depend on the experience and knowledge in products development in Automotive Aftermarket,I do the analysis in deep on the root source which the risk of Automotive Aftermarket products development come from.I do the researching from the methods and tools of risk checklist,Real-Win-Worth Matrix analysis in project gate review,risk matrix in progect beginning,Failure Mode and Effects Analysis(FMEA)four methods,based on the risk management of Vehicle undercoating products development.It will be helpful for the application in the daily job with cost saving.Through the whole workflow of project resk management,we achieve the good performance on project gate review,time management,feasibility review.These application will improve the product performance.I also extend the researching on new products development to whole company,find the more key-points and raise the popular action plan.This thesis combines the theory research with the practical application.It will be easy understanding.