Automotive Aftermarket Parts And Services Trade Enterprise Strategic Transformation Study

Over the past ten years, the explosive growth of China’s auto market has attracted the eyes of the global car manufacturers, and has greatly inspired their imagination. Now China has become the world’s largest auto market. By 2014, China’s passenger car sales reached 19,700,000, an increase of 9.89%. National car ownership reached 154,000,000, compared with 2013 growth of 12.4%. And this directly promote the development of China’s auto aftermarket, and with the growth of China’s car number and age of aging, the trend is expected to continue.And on the one hand is the high speed growth of the auto aftermarket, on the other hand, the auto industry has been criticized for a long time monopoly has begun to attract the attention of the relevant departments of the state. From July 2014, the anti-monopoly investigation began sweeping the automotive industry, while the relevant documents issued under the requirements of the relevant documents to regulate auto parts industry.M enterprises as a domestic joint venture car brand sales enterprise, but also an important participant in the domestic aftermarket accessories market. Its unique mode and position in the field of aftermarket parts, so that it is unique in the aftermarket accessories sales industry. Facing antitrust background. The effectiveness of the enterprise’s existing business mode whether it can be sustained, and enterprises will be how to through the strategic transformation to maintain in the changes in the external environment will not be eliminated, enterprises must be properly solved the problem.Based on the analysis of the Chinese automotive aftermarket accessories industry, combination of M enterprise present situation and the existence question, through the analysis of the external environment of the enterprise by using the five forces model. The validity of the current mode of M enterprise is discussed by using the concept of business model. In view of the change of the aftermarket parts industry in the background of anti monopoly, the future development direction and business model adjustment of M company is discussed. The paper tries to reach the conclusion and point of view to achieve the consensus of the forward-looking, practical and feasible.