Research On Sales Process Reengineering Of C Shipping Company Base On CRM Platform

With the development of technology,the BPR base on system is getting higher and higher,further more,becoming more and more targeted as well.No matter which industry BPR,its final purpose is to replace or optimize the existing operation process in business process reengineering will exist various needs corresponding,at this time for the analysis of these needs assessment is particularly important,will ultimately related to business process reengineering effect.As CRM has gradually become the new darling of the enterprise.For shipping companies,BPR base on CRM is more likely to track the status of a customer activity to design more targeted route products.Due to the existence of certain complexity of existing shipping business,so the business process reengineering of the shipping enterprise is a complex process,there are many uncertain factors,any one link negligence will conflict with the whole business process,thus affecting the overall effect of the process reengineering.This paper first gives a brief introduction to the research background of business process reengineering of shipping enterprise base on CRM,a comprehensive evaluation of the project and the domestic and foreign research present situation and development of the state,using the theory of business process reengineering based management,closely combined with the actual situation of the project,the technical route of qualitative analysis and quantitative analysis,the purpose of the study the project business process reengineering process.For both customers and enterprises in BPR,using the framework of the house of quality change process design of business process and the process design of the necessity,through customer satisfaction and Research on project implementation process of a objective evaluation,in order to get the implementation of BPR overall conclusions.