Development Strategy Research Of Shanghai TNT Aviation Technology Service

Because of its complexity and precision,aero engine has been regarded as the flower of modern industry".Many countries in the world to develop the aviation industry as the basic principle of "Rich country,Powerful Army",also give priority to support and protection.August 2016,the establishment of China aviation engine group,marks the formation of a new pattern of China's aviation engine industry.China aviation engine group will explore the formation of a small core,collaboration,professional,open system of R&D and production,one out from basic research to the key technology breakthroughs,and then to the development path of development of independent innovation development strategic aviation engine products.Along with China's continued to carry out independent research and development of aircraft and engine project,the government encourages and supports domestic research institutions to fundamental and airworthiness of civil aviation engine.It is estimated that over the next 20 years,China will spend hundreds of billions of dollars in development of aero engine.Aviation technology services industry is an extension of the aviation industry.On a global scale is growing rapidly.Due to the poor development on Chinese aviation industry and lacking of aviation technology talents,the demand on aviation technology services growth rapidly.TNT registered in Shanghai,mainly to provide aircraft engine start-up technology services.Company as a high-end technical experts in the field of global engine resources platform,for the study of the domestic aviation engine manufacturing enterprises and colleges and universities develop engine related laboratory solutions and provide technical support and relevant equipment.After two years development,TNT growth rapidly but lack of momentum.At present,how to develop the company's development strategy in order to grasp the market opportunities and challenges,is the key problems for company to face.As one of the founders of the enterprise,the author hopes that through the study of strategic theory,to develop a suitable development strategy for the company,in order to promote the rapid development of the company.Based on the theory of strategic management,enterprise management theory,we analysis the present situation of TNT and combining with the characteristics of aviation technology service industry,using five model analysis to research of TNT company's external environment and internal conditions,by using SWOT analysis enterprise and opportunities facing the demand,threats and challenges.Mining enterprise's core competitive advantages,combined with the current market demand and the present situation of the company,has formulated the strategic planning for the company,in order to provide practical and feasible Suggestions for development of TNT.