Research On Development Of Agritainment In Ruian

In 1980 s,many farmers near the suburbs or tourist attractions carried out a series of business activities in the fishpond,their own courtyards,orchards and farm sites for townspeople.The new form of tourism is called agritainment.It's the core content of eating house clothes,cooking farmhouse,living in farmhouse and enjoying farmhouse music,highlighting the local customs and farming,so as to provide tourists with experience,sightseeing,entertainment and many other functions.In recent years,farmhouse tourism has evolved into a new fashion of modern people.It is a promising way of tourism and an effective measure for increasing farmers' income.Therefore,our country also has a lot of related research on farm music tourism.Ruian has a very favorable climate and rich agricultural resources,which is suitable for the development of farm family music.The private economy in Ruian is relatively active,and the living standard of the masses is relatively high,so the rural tourism tourism has been flourishing.However,Ruian has also exposed many problems in its development,which to some extent hindered the further development of rural tourism.How to adapt to the individualized demand of tourists and how to deal with the problems encountered in the development are the key points of this study.This article is a total of five parts.The first part explains the background and significance of this article,and reviews the research results of farmhouse tourism at home and abroad,and introduces the basic research ideas and technology roadmap of the subject.The second part: introducing the related concepts of peasant family music,providing a reliable theoretical support for the latter.The third part: the introduction of the development and basic characteristics of the rural family music in Ruian.The fourth part:through questionnaire investigation,using the ASEB method,from the tourist demand of farmhouse tourism in Ruian is analyzed,at the same time to tease out the problems of project planning is not strong,has not formed a scientific management mechanism,the reception is poor and the poor facilities;analyze the reasons for its formation.The fifth part:put forward the scientific layout,optimize product structure,improve service level,diversified marketing activities and other ways and Countermeasures for the development of farmhouse in Ruian,so as to promote the innovation and development of farmhouse music industry.