| 80 ’s last century near suburban and tourist attractions of the surrounding farmers to use its own gardens,fishponds,orchards and farm sites in city business-oriented activities,this new form of tourism came to be known as "agritainment".Agritainment with "eat rice farmers,farm houses,dry farmers live,enjoy farmhouse" as the main content and features to showcase folk customs and folk farming,offers visitors a collection of travel,experiences,entertainment,and other functions of tourism activities.Agritainment tourism in recent years has been becoming a new fashion of life,is an important part of tourism,is an important way to increase farmers income.Therefore,many domestic scholars study on agritainment tourism.Ruian developed economy and active private economy,high standard of living of the people,the tourism industry developed rapidly,Ruian’s agritainment is booming in recent years.To better to learn from each other,development Ruian agritainment,paper on both at home and abroad of agritainment development status for has preliminary research,through absorption other scholars himself has results,combines Ruian local features,from tourist needs starts with started survey questionnaire analysis Ruian agritainment market,proposed Ryan in development agritainment process in the exists project planning not strong,and project flavor performance insufficient,and attractions supporting facilities conditions poor,and lack scientific management mechanism,and scale smaller,and Insufficient reception capacity and local tours,seven letter problem.The paper further by SWOT model analyzed Ruian agritainment’s strengths,weaknesses,opportunities and challenges.Last papers proposed Ruian agritainment development of countermeasures:a is highlights Government in agritainment development in the of important of led,and guide and guide functions,Government led development agritainment,main from unified planning,and developed supporting policy,and strengthened based facilities,and expanded propaganda promotion and training excellent tourism talent,aspects starts with;Ⅱ is strengthened agritainment owners operating management capacity,main is recommends take perfect itself facilities,and rich activities form,and improve practitioners service level,and improved catering accommodation environment,and Set reasonable prices,enhancing environmental protection publicity and collaboration strengthen self-discipline to visitors. |
