The 3M Company Electronic Materials Supply Chain Management System Optimization Research

The contemporary electronics industry has complex and high-frequency changes.In the past,Nokia,the leader in the handset industry,has,to this day,fallen into decline because of the failure to follow the changes of the times.With the continuous development of the current electronics industry,related electronic materials also have the characteristics of becoming more and more complex.However,most brand owners still use the old management mode to solve current problems.In the past,the seller's market with imported brands as the core,At present,there is also a noticeable tendency of localization.The market share occupied by domestic brands is on the increase.In the new market environment,how to effectively use the theory of supply chain to carry out the supply chain optimization activities for the electronic materials industry system,rely on the network and supporting tools to carry out efficient assistance,as the contemporary supply chain management practitioners need to focus Analysis of the problem.As a worldwide technology company,3M completed its founding in 1902 and has enjoyed over 100 years' development in the mid to long term with innovative features and rich product categories.3M has produced over 10,000 kinds of innovative products.In medical,transportation,office and optical and so has a strong influence.3M provides complementary products to more than 200 countries in the world and its products have entered into all aspects of life of a large number of citizens around the world.The complex markets covering many aspects such as family,healthcare,transportation,education,electronics and communications have significantly affected the overall living and working style of contemporary citizens.With the current competition deteriorating in the electronics industry,3M company's share of external competition is eroded,in order to achieve profit targets for internal reservations,the marketing department chose to add value and relatively low competitiveness of the production line closed processing,and raw materials In terms of local improvements,in order to achieve control of overall costs.3M Company in the past development process,with innovation and quality as its mainidea of development.Rely on innovation to get a good market space,relying on the high investment in innovation to open up new markets,occupy a significant competitive advantage.The innovations made by the products and their final quality are closely linked with the management activities carried out in the supply chain.Based on the 3M Company's development in the field of electronic materials and the related supply chain management theory,Using Internet + as a concrete tool to systematically explore the current status of 3M Company in electronic materials,integrate the basic characteristics of the electronics industry and the specific strategies of 3M Company,and then carry out supporting optimization activities around the supply chain,while integrating related Data and case provide evidence of arguments.