A Company's Competitive Strategy Research

With the approaching of the 2022 Beijing Zhangjiakou Winter Olympic Games,ice sports are becoming more and more popular in the whole country,especially in the north.The improvement of domestic residents' income level,the thirst for healthy life,the diversification of sports and the promotion of entertainment flavors have made the ice sports industry in China entering the golden period of rapid development.The growing popularity of sports on ice has also led to the vigorous development of the demand for ice sports venues.As a veteran enterprise with many years of ice rink construction,A has made great achievements in the field of real Bing Bing market construction.At present,A company has once again ushered in the opportunity to accelerate the development of the national policy dividend.Under this background,the company chooses to adapt to its own competitive strategy and deepen the reform and innovation in many aspects,such as engineering construction management,resource integration,process optimization,high operation efficiency and many other aspects,to expand its existing advantages and better In line with the market trend of rapid growth in the next five years,it will become the key for enterprises to win in the fierce market competition.This paper,taking A company as the research object,uses PEST model and Michael Potter's five force model to analyze the macro external environment of A company,clarifies the opportunities and threats that the external environment brings to the development of the company,and uses the value chain theory and the internal factor evaluation matrix to analyze the internal operation of the enterprise.The situation has made clear its advantages and disadvantages.Combined with the internal and external environmental analysis of A company and the internal positioning of the company,the SWOT matrix is used to match the overall strategy of the company,and then the development strategy suitable for A company is selected.Finally,from four aspects,such as enterprise management,construction technology,financial management optimization,human resources development,and other four aspects,the corresponding development strategy implementation plan has been formulated for the company to provide guarantee for the successful implementation of the development strategy.