A Company Business Model Optimization Strategy Research

At present,China's economy is undergoing a huge challenge which is the overcapacity.For a long time,the adverse consequences of extensive economic development in China have gradually become prominent.Currently,how to complete the transformation and upgrading of China's huge manufacturing business model has become an issue which won a great concern by the academic and practical fields.and this is also the issue which must be solved.Nowadays,with the continuous development of a globalized economy,the focus of competition has shifted to the business model.This business model can not only create value&brings benefits for the company,but also can help companies maintain a good momentum of development.Considering the current economy in the world has shifted from an industrial model to a service model,the innovation of the business model and the upgrading of its service-oriented model should be a good direction for the development of the domestic manufacturing industry.As a research object of the continuous rising position of the pharmaceutical manufacturing industry in the market,this article focuses on the research of business model innovation.First,based on a complete and objective clarification of the pharmaceutical industry development,this article describes the current establishment of business models and achievements of some foreign and domestic pharmaceutical companies.Secondly,based on the PEST model,this article conducts research and analysis on the current situation of the pharmaceutical industry.Finally,through the comparative study of the Chinese and foreign pharmaceutical industry,it grasps the fundamental reasons for the difficulties in the development of foreign companies in China and the future development direction.In the business model design,we focus on the Osterwalder business model canvases,and fully introduces service-led logic methods for the model innovation design.The final business model focused on four major components:positioning,stakeholders,key resource capabilities and profitability models..This article also follows the case study of Company A,and uses the created model to study the new business model which A company is currently researching and upgrading.According to the comparison with the original model,it laid a good foundation for the company's management and long-term sustainable strategic planning for foreign companies in China.