Research On The Feasibility Of Construction Engineering In The Telecom Operator's Unified New Media Analysis Management Platform

Along with the popularity of mobile Internet and the promotion of various new applications,the new media represented by the Microblog,WeChat and micro video are popularized and go through each field in the society,users gradually form the habits depending on the new media to obtain the information,express the demands and communicate,and the new media become the established channel for interactive communication,delivery service,information obtaining and online payment.Under such circumstance,the spreading ecology and public opinion pattern of the operators in China have produced the full-range changes,thus Traditional business and business model face greater challenges.Therefore,the operators need to establish a centralized operation and management of a unified new media support platform,combing the integration of new media resources,grasp and guide the public opinion direction,timely follow up and deal with the customer's complaints,strengthen the foreign service and advocacy,release the industrial information,Actively respond to economic development and industry change,Enhance the competitive advantage.Based on the foregoing,In view of the theoretical significance of the feasibility and practical application significance,the paper uses the project management,project feasibility research and other related theories and methods to make the scientific and comprehensive feasibility research from the project demand analysis,technical feasibility,organization management feasibility,risk and prevention,investment benefit analysis and other aspects with the research object of“Telecom operator's unified new media analysis management platform project”combined with the feasibility research experience on the operator's business supporting project construction and own working practice on the communication industry,and gets the corresponding feasibility research conclusion,To ensure the accuracy of the relevant basis,the correctness of the decision,To ensure the smooth implementation of the project.In conclusion,the paper offers a relatively perfect feasibility research reference model for the operator's unified new media analysis management platform engineering,builds the operating management platform catering to the new media technical development rule for the operator,provides the solution to set up the effective new media operation management and supervision system,It is of great significance to accelerate the business transformation and innovation and development of telecom operators.