The Communications Management Of SP Projects In CCTV5

After 2003, with the wireless value-added industries and service provider (referred to as SP industry) rapidly rising in china, more and more, the project, which SP business with the media and other non-telecom business cooperation projects,gradually become the main source of revenue from SP.Such cross-sectoral co-operation projects, why should the introduction of the application of theoretical knowledge of project management, and how to properly apply? This is the purpose of this article.At the beginning, for the wireless value-added services, media, SP media projects, trade-related concepts and features are introduced and summarized. Paper put forward the philosophy, ring industrial chain, by the SP Company, media and advertisers. SP media project lies in the industry chain. SP Company as an industry chain, the key link in the distribution of benefits. Paper discusses, how it is through the introduction of project management knowledge and skills to "communication management" as its most powerful project tools to address the various stakeholders in "trust" issue and realize the simultaneous deployment of all resources.With the SP, the media and advertisers, locating in the industrial chain to the top, SP bring in the Project Management knowledge, as its most powerful project tools.The latter part of papers on CCTV5 (China Central Television Sports Channel) in the SP project and its expansion of the soft advertising research projects, for "soft advertising", "SP soft advertising projects" and other related concepts were discussed and summarized, and analysis " Communication Management "This project management knowledge areas in which applications and BY" CCTV5 World Cup SP soft advertising project ", expands upon the" communication management "how, as a powerful tool to as" multi-media project partners "The success of the changes brought about.