Research On The Impact Of Media Concern On Earnings Management Of Listed Companies

In the process of enterprise operation,the surplus information is the common concern of stakeholders,such as government departments,enterprise external investment personnel and internal management personnel.However,with the continuous improvement of external supervision and the improvement of accounting standards,the accrual earnings management has been more limited,in order to better achieve the enterprise's own surplus goals,enterprises in the actual operation of the processwill take the real earnings management.Earnings management is essentially a part of the performance of internal control deficiencies in the development of an operation.When the study progresses from the inside to the outside,people are more concerned about the media's attention to this "fourth party right".Therefore,the media concerned about the operation of the enterprise more as an external governance mechanism is widely concerned by the academic community.On the basis of the above,this paper explores the influence degree of real earnings management in the process of enterprise development.This paper adopts the combination of theory and practice in the study of specific problems.Sample data selected from 2011 to 2015,Shanghai and Shenzhen A shares manufacturing listed companies,media reports of the data collected by way of the collected data for the existence of negative keywords for data collection,the division of negative Reports and positive reports,through the media organizers whether the official color division of policy reports and non-policy reports.The real-time earnings management uses the Roychowdhury model that historians have used as explanatory variables.According to the research and analysis,the higher the degree of media attention,the greater the possibility of using the real earnings management to damage the long-term development of the company's management means;the more negative reports of the media,the less likely the listed companies to carry out real earnings management;Policy reporting,the company in the operation of the process of real earnings management the less likely.The results of this paper have a certain significance if it is better to play the external governance role of the media and thus reduce the asymmetry of the information of listed companies.