The Study On The Sustainable Development Of The FX Rural Commercial Bank's Retail Business

With the changes in China's financial market environment,commercial banks'retail businesses have gradually received attention due to their stable earnings and low capital consumption.China's state-owned large-scale commercial banks and small and medium-sized joint-stock commercial banks have achieved great success in various aspects such as the construction of retail product systems,customer management,and retail culture construction after learning from the successful experience of retail banking of international commercial banks.However,relatively speaking,the development level of retail business of China's rural commercial banks is still generally low,especially the retail business of county-level rural commercial banks is still in the initial stage of growth.At present,it is mainly to carry out traditional retail business and provide traditional customer service models.Therefore,the research on the sustainable development of rural commercial banks at the county level has a strong practical significance.Since the establishment of FX Rural Commercial Bank,it has been actively expanding its retail business,and in particular has taken many effective measures for the development of personal loan business and electronic banking business.At present,FX Rural Commercial Bank has set up a personal business department and an e-banking department,and proposed to establish a comprehensive development strategy for the "big retail" business within the next 2-3 years;at the same time,in the construction of electronic channels,customer management,etc.Some results have been achieved.However,the promotion of the business also met with some problems and challenges,such as the low income-generating ability of the retail intermediary business,the lack of independent innovation capability of the product,and the decline of the management ability of the small and micro enterprises,as well as the changes in the interest rate market environment.There are a series of external challenges such as horizontal competition and regulatory new regulations.Therefore,FX Rural Commercial Bank should actively take effective measures to resolve these internal and external development issues as early as possible,take measures to actively respond to the constraints that affect the sustainable development of retail business,and accelerate the development of retail business.Based on the above situation,this paper combines the development status of the retail business of FX Rural Commercial Bank,summarizing existing problems and challenges.At the same time,referring to the retail business development experience of two listed county-level rural commercial banks,Changshu Rural Commercial Bank,through the introduction of micro-credit technology,accurately grasps the development characteristics of local financial markets,and adopts measures such as the construction and innovation of physical and electronic channels.The level of retail business development quickly led other local banks.At the same time,Zhangjiagang Rural Commercial Bank quickly increased its retail position by expanding its emerging retail business services.Through the analysis of the retail business of FX Bank and its experience,the following measures are proposed to promote the sustainable development of the retail business.First,seize the development advantages of local economic construction and actively participate in local economic construction;second,further enhance the ability of sub-channel business positioning and implement multi-channel operations in the latter part;third,promote the transformation and upgrading of traditional outlets.,Pay attention to the construction of benchmarking outlets;Fourth,strengthen the construction of retail enterprise culture and increase retail soft power;Finally,establish an effective retail business risk control mechanism to ensure the long-term sustainable development of retail business.