The Transformation Of TV Commercials In The New Media Era

With the development of new technologies,more and more new media users,people watching domestic TV drama terminal from the TV to the computer,tablet,mobile phone,people's viewing habits and preferences have changed.The emergence and development of new media has affected the traditional domestic TV dramas,and has begun to force domestic TV dramas to transform into advertising.The "Three Lifes and Ten Peach Blossoms," "Old Nine Gates," "Ode to Joy," and " The name of the people" is a classic example of the success of television dramas in the new media era.The sample analyzed in this paper adopts the latest and most typical television drama in the era of the new media era,so as to analyze it as comprehensively and accurately as possible.The main analysis points in this article are three new modes of television commercials appearing in the new media era,specifically the related concepts,development,advantages and disadvantages of the new mode,and the issues that should be paid attention to in the creation of television dramas.Through the comparative study of these three new models and the embedded advertisements in the previous TV series,the development prospects of the domestic TV drama implanted advertisements are obtained,with a view to providing useful experience for the development and placement of the Chinese TV drama implanted advertisements.