Research On The Creative Advertisement In Internet Dramas

In recent years,various types of online home-made dramas,such as Tencent,Youku,and Iqiyi,have made new appearances,which further diverted the attention of the audience and led to the development of traditional TV commercials,the amount of play of online dramas has also increased dramatically.Advertising is the main economic support for video websites,but audience has already “immunized” traditional advertising items such as props and lines,so,new forms of advertising have emerged.In 2017,creative advertisements were popular in various drama series aired on video websites.It not only became a representative of the innovative marketing methods for online video advertising,but also became the most important form of advertising on the platform.Taking the?young teacher?made by“Wan He Yi”as an example,the article uses case analysis and questionnaire survey to make an objective and comprehensive study of the user experience and the effect of advertising.The article mainly includes the following aspects:First of all,the article introduces the development history of online self-produced dramas and creative advertisements.It also introduces the basic situation of Wanhe Tianyi,a representative of network drama production companies,and analyzes the reasons for the rise of creative advertisements.Then,the author uses the text analysis method to sort out all the creative advertisements in the young teacher,from the advertising time,the time point of the advertisement,the connection between the advertisement and the series,and classify the barrage of the advertising time,and understand the user reflection from the barrage.In addition,the author collated and analyzed the results of the questionnaire survey,and discussed the effect of advertising in creativity,the acceptance and expectation of the users.Finally,through the above case studies and questionnaire surveys,the article summarizes the advantages of creative advertising,and points out the problems such as serious homogeneity?boring storylines?network loan companies overflowing and so on.It also proposes a series of targeted development measures,including the unreasonable length of advertisement insertion and inaccurate insertion time.