Research On The Establishment And Management Of The Industry Application IT Enterprise Brand

With the further development of global economic integration,industry application IT enterprise market increasingly broad,will become the leader of the new economy.In this paper,the relevant theories of brand creation and management based on the theoretical study and empirical analysis,using PEST model and the Potter five forces model,systematic analysis of the business characteristics and management mode of industry application in IT enterprises,discusses the market environment and competitive situation of such enterprises.Combined with the practice of H company of brand building and management,analyzes the problems and causes of H brand creation and management,put forward the brand design,brand promotion,brand strategy and other related measures,the latest application of IT technique to design solutions and means of implementation,can significantly enhance the brand core competitiveness of H company.This article holds that the industry application type IT enterprise brand creation and management solutions should be implemented to build brand trust brand ecological management system as the core,to the quality of management to prevent brand crisis,improve customer satisfaction with the brand service process,service innovation to enhance brand loyalty,the new Internet technology and enhance brand stickiness,carrying the connotation of the brand construction enterprise culture.