The Focuses On Research Of Marketing Strategy About China Third Party Logistic Enterprises

The economy of our country has leapt forward in recent years,large traditional logistics companies,transportation enterprise,and freight logistics enterprises are becoming the comprehensive third-party logistics enterprises.This indicates that China’s third-party logistics enterprises have moved from the germination stage to the mature stage.In this case,improved selectivity of customers,logistics demand increase rapidly.Other logistics companies easy to replace if the third party logistics enterprise innovation without marketing strategy.After study of the research,the single product is now being turned into diversified product.We can trying to becoming an irreplaceable logistics enterprise to corporate with others company as well.This marketing strategy is called"Ecological circle".I think innovative research is great of significance to promote the development of third party logistics enterprises.Firstly,we need to use division method for analysis the target customer group.What kind of industries and what type of enterprises belong to the third-party logistics’ target customers?With the rapid development of market economy,the logistics needs of customers are changing again.We will need to find a common feature to research,according to the customers demand.Also the development of modern logistics needs enterprise innovative products as well.Secondly,Using a pyramid of method,and SWOT method to further analysis regarding current situation and problems of third-party logistics.To running enterprise,such as the product strategy,price strategy and logistics information system.According to the third party logistics enterprise analyze,we need from a single product to diversified product for marketing strategy,that is“Ecological logistics circle”marketing strategy.Finally,I want to analyzes the marketing strategy of "Ecological logistics circle" by ShenZhen hercules logistics enterprise,coz through practical usage it is proved that the innovation of this ecological marketing strategy is very clearly.Also we can achieve the rapid development of the third party of logistics industry.