Research On The Innovation Of Operation Mode Of Interest Community With The Help Of Internet Tools

The purpose of this paper is to explore how to innovate the operation model of interest community with the help of Internet tools.In this paper,as the X patchwork studio an example,analyze its operation status and problems as well as its operating characteristics,and proposes to use D2C(Design to customer)platform operation mode for their marketing activities,and reduce the studio's operation cost via D2C platform ability of advanced resources integration.This paper through the research methods of literature,expert interviews,questionnaire survey method,empirical research method and mathematical statistics method,in-depth analysis of research on the operation mode of Beijing X patchwork studio,The research conclusions are as follows:1.The emergence of craft interest community represents that the consuming tends is personalization and customization,there is a big room for handicraft industry in the future.2.Patchwork studio is a representative of interest community,his core competence is the designer's idea,teaching and service ability.Each studio must have its own unique characteristics.3.Patchwork studio can achieve direct dialogue between designers and consumers through the D2C platform,and realize the online marketing and customer channel.At the same time,D2C platform can help integrate the huge patchwork industry chain behind the studio,to help reduce operating costs of patchwork studio.4.D2C model has certain application in the clothing industry,but also need to be optimized when apply in the patchwork studio.