Research Of Domestic Internet Insurance Marketing Model

In recent years,under the background of Internet and mobile Internet's maturing and applying,Internet insurance is rising and growing.With the rapid development of Internet insurance,marketing model has been being innovated and enriched Constantly.At present,according to the channel type,China's Internet insurance marketing model was mainly divided into two major categories,Independent platform and third-party platform.on the basis of the official network mall,proprietary platform extend from APP to WeChat.innovation of marketing mode are derived from the operation mode of the third-party platform has been exchanged from a mere hop chain drainage cut to scene.But the effect is uneven in different marketing mode,such as the traditional insurance company,the fare is affected reform of insurance rate,the proportion of proprietary platforms declined in the whole Internet insurance,but the third party platform has been showing a good development trend,the gap is not only a matter of policy influence factors,but also various factors such as marketing mode,the specific operation features,users,products,services and so on.At present,in the field of Internet insurance,the domestic and foreign research achievements mainly embodied in the influence factors of the Internet in the process of developing the insurance,the prediction of future development of Internet insurance,Internet marketing model research is lack of a systematic analysis and comparison.At the same time,in China,along with the development of Internet insurance at present stage of rapid growth,emerging innovative products constantly,the marketing mode is lack of historical research channels based on the actual application scenarios,such as product,price,systems analysis and comparison,model building.Above all the problems,through to the research of different subjects and different marketing mode of marketing channel of insurance products,services and Internet application aspects of science and technology,from the proprietary network platform construction and business process,product innovation,cross-border integration etc,Building development path of new technology.Innovations of this article is that contents on analysis and comparison of platform and marketing are very informative,such as the agent platform,not only the the simple platform overview and function,but also the operation mode of the various platforms,service functions were analyzed,such as finding the plight of the platform development.At the same time,the marketing activities,methods and marketing effects of the platform are analyzed in details.In addition,the perspective of science and technology is to build the Internet insurance marketing model is the innovation of this article,science and technology has become new and important power of the Internet insurance mode innovation,from the perspective of science and technology,Building development and innovation path for the Internet insurance marketing model.Although carried on the research thorough Internet insurance marketing model,this article has some deficiency.First of all,the research are based on the industry analysis and argumentation,due to the less of researching for client accumulation,and the lack of quantitative research from client support,it is difficult to getting detailed comparative analysis of the effect of marketing mode.Second,due to restrictions in terms of the resources,the research were mainly based on personal cognition and information collecting summary analysis of the industry,lack of industry experts interview,may lead to research results have limitations or lack of industry level.In the future research,I will continue to pay attention to the collection and accumulation of client data to provide more detailed and strong argument support.