Research On Social Network Marketing Of The Chinese Historical Restaurant Brands

The Chinese historical restaurant brands are not only have a long story with the great reputation,but also represent the traditional diet culture of our country.However,the situations with many of these enterprises are not so good at today's gradually fierce competition in diet industry,and some even go bankrupt.With social network permeate in every aspect of people's life and develop in an irresistible way,it has gain most of the attention of the world and become the focal spot of e-commerce.Therefore,besides inherit the tradition,it is more important for our historical restaurant brands to innovate continually.Social networks are becoming the source of the spread of online social hot events and fermentation,Microblogging and WeChat not only provide a new way of information dissemination,but also trigger a marketing revolution.Many catering companies began to use social networks to carry out marketing,which is an important opportunity for these the Chinese historical restaurant brands to carry out the social networking marketing.Domestic research on the Chinese historical restaurant brands,basically covers all aspects,but the marketing research of the Chinese historical restaurant brands is still relatively scarce in the context of the Internet era,and the depth and breadth of the study are lacking.In this context,the study of social network marketing for the Chinese historical restaurant brands is particularly important.Although the currently domestic researches of the Chinese historical restaurant brands social network marketing are still non-systematic.but at least to a certain extent,it has reflected t the social network marketing on the development of catering enterprises have the value and significance.The Chinese historical restaurant brand is a typical class in the restaurant industry.At present,the Chinese historical restaurant brands as a whole is facing a serious crisis of survival,and the emergence of such a crisis is the result of changes in market conditions,but also by the Chinese historical restaurant brands some of their own reasons.In the face of challenges,the Chinese historical restaurant brands urgently need to find a way to effectively promote their own development and methods.Social network marketing is accompanied by the Internet era and the emergence of a new marketing idea and marketing model,it is because social networks can better adapt and meet the changing needs of consumers,more and more Chinese historical restaurants start using social networks for marketing.This article mainly on the following aspects of the content was studied,and tries to break through and innovate in the marketing theories and strategic applications of the Chinese historical restaurants social networking.First of all,researching the formation of social network marketing theory and its development process,and summarizing the progress of research on social network marketing of the Chinese historical restaurant brands in grasping the development of social network marketing on the basis of the context.Through the above research,we can define the value of the Chinese historical restaurant brands of social networking marketing research.Secondly,I can classify and summarize the relevant contents of the Chinese historical restaurant brand and the social network marketing theory to make its content richer and more instructive to the practice.And then analyzed social network marketing environment of the Chinese historical restaurant brands,through the study of the changes in demand and motivation of the food's consumption in the current economic environment and the development status of the Chinese historical restaurant brands to reveal its importance.Finally,building social network marketing model and strategy of the Chinese historical restaurant brands.On the basis of the theory of social network marketing and the study of the actual situation of domestic catering,through the Shenyang Lao Bian Dumpling as a practical case to carry out specific analysis and research,which put forward the Chinese historical restaurant brands of social marketing network marketing strategy and rely on the old and famous brand has its own advantages and characteristics.The main research work and the main conclusions and methods are summarized as follows:(1)Through the historical restaurant brands management of the current situation to do a preliminary investigation and research,found that the current marketing of the historical restaurant brand marketing is still in the initial stage.In this case,the importance and necessity of social network marketing of historical restaurant brands are put forward,and the main frame of the paper is summarized by means of literature analysis,case analysis and empirical analysis.(2)Through the understanding of the origin and the present situation of the case of "Lao Bian Dumpling",this paper maps to some of the general situation of the historical restaurant brands,and makes a brief analysis of the present situation and the current situation of "Lao Bian Dumpling",on the following "old side dumplings" social network marketing analysis played an important role.(3)Analyze the traditional 4P marketing and the current network marketing strategy of the old-fashioned dumplings,and use the case of the "Lao Bian Dumpling" to found its representative marketing issues,which will be the problem as other old brand of food and beverage brand social network marketing samples.(4)From the multi-angle combing the "Lao Bian Dumpling" a class of the historical restaurant brands,analysis of the historical restaurant brands in the context of social network marketing marketing model,the use of comparative analysis of the case of the historical restaurant brands social network marketing innovative methods and strategies,summed up a new outlet of the historical restaurant brands "to revive" in the social network background.