The Study Of Ethnical Culture On Chinese Historical Restaurant Brands

Chinese historical brands are old companies with Chinese national features. General impression on Chinese historical brands companies is a store located in the crowded street hanging up tablets. It refers to the factories producing traditional name brands or products. Since Ming and Qing dynasties, Chinese cities have been gradually developing, especially within late a hundred years, along with enlarging the urban size, appeared some historical brands related to commerce and service industry in metropolitans or middle size cities.They are Chinese precious historical heritages, they are nonesuch joining tradition and modern, and they are also the major carrier of Chinese commercial culture. Chinese people experienced the same historical process of establishment, prosperity, development, fading, innovation with these historical stores and historical brands. They are the historical witness and they are the reduction image of Chinese history nearly one hundred years. Nowadays, the historical fortune of the Chinese historical brands brings a great change. On the one side, most Chinese historical brands have kept silence for decades, but now recover their names, hanging up their tablets. They open a new road for themselves with their one-hundred-year factories and stores. On the other hand, some famous historical brands get into slump, they are hard to survive and they need to find out new direction to develop.Chinese historical restaurant brands are the most famous industry among the historical brands. It is closely related with the position of Chinese diet culture in Chinese culture and folk custom. Food, clothing, house are the basic necessity of life in the history, and also are the base and precondition of the other social activities. Among which food is the most important and basic factor in human life and development. Chinese diet culture develops greatly in the history, diet has a very prudent position in Chinese life and opinions. In ethnic cultural opinion, study the historical development, prosperity, falling of Chinese historical restaurant brands, help them to find out the way and direction to develop. Especially study the Historical Restaurant Brands in the process of Chinese economic development They have great significances in commercial history, but also in the history of Chinese diet culture.The writer mentioned following aspects in the study of ethnical culture on Chinese historical restaurant brands.