Empirical Research On Restaurant Business Model Based On The Theory Of Social Network

According to statistics, the life of restaurant is only 2.8 years, which is only a quarter of the average life of enterprises' expectancy. So the competition of restaurant market is pure. How to improve management and achieve sustainable business is key factor to enhance the competitiveness of restaurant and access to sustainable development. Restaurant is obviously different from other types of enterprises. Firstly, its production, circulation, service is integration, and its services is a typical high-contact services; Secondly, its products are a combination of tangible and intangible. The food is tangible while its services are intangible, the customers can't take them away but just bring the experience home, and this is the biggest difference between products of restaurant and general products. Thirdly, restaurants highly rely on the external environment, and there are lots of uncertain elements of the operation of it, such as cash flow, customers, suppliers, employees, all of them have significant impact on the sustainable management of restaurant. Thus, the relationships between the restaurant and customers, suppliers, employees play an unique role for the successful management of restaurant. It is meaningful to research the business model of restaurant under the perspective of Social Network.This thesis takes Social Network as the visual angle, bases on the theory of Business Models and make an empirical study of restaurants. First of all, the author bases on the theory of Business Models and the Social Network to design the research framework, then use the empirical study methods of questionnaires and depth interviews to study how the social network to influence the business models of restaurants. Finally, combine the literatures and the conclusions, the thesis constructs the business models of restaurants, discusses its analyze framework and flow and provides a theoretical guide for the restaurants' successful management.Based on the whole analysis of the thesis, the author make the following conclusions: Firstly, social network plays an important role in the business models of restaurants. Secondly, the value of the customers can be measured by their consume experience and willingness. The relationships between restaurants and customers are closely related to the experience and willingness of the customers. The enterprise value of restaurants is the profits and the sustainable management, the social network plays an important role on the process of the realization of the enterprise value. Finally, within the business model of restaurant, the interaction of customer value and enterprise value will strike a balance, so as to ensure the sustainable management of restaurant enterprise.