Study On The Mode Selection And Development Countermeasure Of Fresh And Cold Chain Logistics In China

Since twenty-first Century,China’s rapid economic development,gradually improve the people’s living standard,many people have higher expectations on the quality of life,in the choice of fresh goods,put forward higher requirements on the freshness.At the same time,the popularity of high-tech modern kitchen utensils,the demand for frozen frozen food has gradually become larger.In a second tier cities in China,chilled meat has accounted for 10%-15% per capita annual consumption of meat.Raw vegetables,fruits,dairy products demand has gradually increased.However,due to the development of fresh agricultural products without the support of high-tech means,poor technical basis,resulting in the slow transfer of information in the market,hindering the stable development of the entire fresh market.For a growing number of logistics companies,due to the popularity of the modern information technology is still r elatively low,the lack of Internet logistics system,no complete information interface between the enterprise and enterprise,so it is difficult to achieve between logistics enterprises and users of supply chain management and docking.The lack of enterpr ise deployment capacity,will directly lead to fresh consumer experience,thus affecting the sale of fresh agricultural products.This paper will use the theory of supply chain management,industrial organization theory,analysis of the status quo and prob lems of the selection and development of China’s fresh cold chain logistics mode,through the introduction of Shuanghui group fresh cold chain logistics mode,draw lessons from their development experience,and to collect data from research and analysis,a nd pointed out that the existing Chinese fresh cold chain logistics problems,followed by empirical analysis of the factors and evaluation methods of Shuanghui group cold chain logistics mode effect analysis,summed up the development of cold chain logistics mode of the experience of developed countries and the Enlightenment of the professional work in China,according to China’s current cold chain logistics environment,puts forward some countermeasures and suggestions to promote China’s fresh the developm ent of cold chain logistics.