M Tourism Group Development Strategy Research

The development of China's tourism industry is an important manifestation of the third industry's integrated development and optimization and upgrading.With the improvement of people's living standards,tourism has become a new breakthrough for stimulating the growth of national economy.The requirement of industrialization development subject achieve the integration of the resources in the process of development,adjust and optimize the configuration and characteristics of the effective combination of changes in the current reality of resources,the development and planning of regional tourism resources according to the characteristics of their own development,this is an important role of large tourism enterprise group should play,but also to explore tourism resources of China's internal economic potential,promote the realization of the economic benefits of the tourism industry,is an important way to the corresponding cost control and enterprise upgrading.M tourism group as an important subject to promote China's tourism industry and natural resources for the development of the object of large-scale comprehensive tourism enterprises,it faces a number of limitations in the development process,how to combine the current characteristics and the development of tourism industry in China,has become a key point in its development,but also to promote the adaptation of critical steps in China the process of the tourism industry.This article from the business,finance,human resources of M tourism group development situation analysis,puts forward the existing application of enterprise development strategy,lack of government policy is not in place,the rigid management mode,a serious brain drain,lack of tourism product characteristics main problems in the development of M tourism group;using the PEST analysis method of the macro M tourism group the environment analysis,it analyzes the opportunities and challenges with SWOT analysis method,the advantages and disadvantages of the enterprise,put forward the strategic target,key points and measures to ensure the implementation of the strategy;finally,put forward the implementation of security personnel,capital and system three aspects.