Research On The Innovation Strategy Of ZGYZ Heavy Industries Enterprise

The development of equipment manufacturing industry play a decisive role to the entire social and economic development,after decades of development of it,equipment manufacturing industry in our country has made great progress,However,with the development of the society it is facing many problems and challenges.ZGYZ company is large heavy equipment manufacturing enterprises,and achieved a certain status in long-term competition in the industry market,but still there are many problems of their own,such as backward management system,the lack of long-term development strategy,insufficient innovation initiative and other issues.In this paper,based on the theory of innovation in the enterprise development strategy to ZGYZ companies as the research object,through a variety of research methods for the analysis.This article through the use of the theory of corporate strategy PEST model to analyze ZGYZ company's external environment,simultaneous analysis of internal resources and capacity to understand and master the company's own strengths and weaknesses as well as the opportunities and challenges of environment.Using SWOT analysis to confirm and build the company's strategic direction of innovative development,and propose innovative talents from the structure,mechanism innovation,management innovation and other aspects.In the end,the accord with ZGYZ enterprise innovation strategy for the development of the company,and based on this,advances the strategic implementation safeguard measures,ensure the scientificity and feasibility of the innovation strategy implementation,to ensure that the development strategy are implemented.This article through the analysis of the status quo of ZGYZ heavy industry enterprise internal and external environment,study and formulate conducive to the development of enterprise innovation and development strategy,and puts forward concrete measures to ensure the smooth implementation of strategy,to research the equipment manufacturing industry development strategy,promote its to speed up the transformation of the mode of development,the road of sustainable development of science and health advice.