Research On The Development Strategy Of Y Mineral Company Based On The Harvard Analysis Framework

Molybdenum is an important and rare non-ferrous metal.It is widely used in the fields of steel,chemical industry,medicine and so on.Recently,because of Chinese and even the global molybdenum market supply and demand structure change,resulting in molybdenum market prices continued to decline,profits of the molybdenum corporate dropped significantly,molybdenum industry production and management in great difficulties,the overall development of the industry showed a relatively sluggish trend.It is an urgent task for many enterprises in the molybdenum industry to curb the declining situation of enterprises' benefits and promote the healthy and sustainable development of enterprises.Harvard analysis framework is proposed by Harvard University,PEP Healy and Bernard three scholars financial analysis framework,the analysis mainly includes four parts of strategy,accounting,financial and prospects.The analytical perspective of the framework rises from the financial perspective to the overall strategic height of the enterprise,and to integrate internal conditions of enterprises and the external environment of the enterprise,so compared with the traditional financial analysis methods,the Harvard Analysis Framework of the analysis results is more scientific and practical,more value in the operation and development of enterprise decision-making in.This paper selects the southeast China Liaoning is a small and medium-sized enterprise-molybdenum Y mineral company as the research object,with the company's recent financial statements and related data as the basis for analysis,using the Harvard analysis framework to analyze the strategic and financial status..The part of strategic analysis,this paper analyzes the Y mineral company external macro environment,internal conditions and the enterprise competition strategy;accounting analysis part,this paper selects the inventory,accounts receivable,fixed assets three accounting for Y mineral company accounting policy analysis and evaluation;In the financial analysis part,this paper analyzes the financial status of the enterprise from four aspects: profitability,solvency,operating capacity and development capacity;prospect analysis,on the basis of the first three parts of the analysis results,the development prospect of Y mineral company in the existing financial management and accounting policy under the condition of forecast.Then,using the analysis results of Harvard analytical framework,this paper discusses the problems existing in the process of strategic formulation and actual operation,and analyzes the causes of the problem.Finally,the enterprise in the current macroeconomic policy and market environment to develop reasonable and effective development strategy,which can give full play to their own advantages and achieved a dominant position in the market competition,in order to get rid of the crisis of survival,realize the healthy,stable,rapid and sustainable development suggestions for improvement.