The Research To The Influential Factors Of The Iphone Sales In China

With the development of economic globalization,the competition of smart phone manufacturers in developed countries is becoming more and more fierce.Apple Corp's representative work,iPhone,was born in 2007,which changed the whole smart phone industry,made smart phones more intelligent,and made people's life more convenient.As of 2015,iPhone earned 90%of the world's smart phone industry profits by 10%of the world's sales volume,so that the living space of Kunimoto Tomono mobile phone brand has been squeezed,and it can only grow in the crevice,and the profit is low.But in 2016 China,iPhone is facing a decline in sales,profits of the environment in our country embarrassed.As the most important source of profit for Apple Corp,the profits brought by iPhone sales accounted for more than 60%of the total profits of Apple Corp.As the world's second main battleground in iPhone sales,China,the attitude of Chinese consumers to iPhone is critical to iPhone sales.What made iPhone's annual sales decline so dramatically in China in 2016?Will this happen in our country's enterprises?This is the problem that this article wants to explore.Firstly,factors affecting sales of the domestic and foreign literature summarized,respectively for each of the possible factors are classified,in general for every possible influencing factors of iPhone sales in China are analyzed.In the third chapter,this paper summarizes the current development of smart phones,and then carries on the SWOT analysis on the current situation of iPhone.This paper uses theoretical analysis and empirical analysis,and from the first quarter of 2012 until the beginning of the fourth quarter of 2016,iPhone sales in China to do the least squares regression and principal component regression analysis to verify the theoretical part.To get a one-year loan interest rate,China's urban residents' disposable income,China's mobile phone brand market share and market saturation has a negative impact on iPhone sales in China,while the RMB exchange rate,China's GDP,iPhone price,Apple Corp research investment innovation and marketing investment to iPhone sales in China have a positive impact conclusion.At the end of the article,this paper puts forward some suggestions on how to improve the sales volume of Apple Corp and iPhone in China,and puts forward some suggestions according to the current situation of the development of smart phone manufacturers in china.With a view to allowing our smartphone manufacturers to take preventive measures,not detours.