| Contemporary Chinese enterprises, facing the intense competition of global economic integration, which have been at a competitive disadvantage in a long period, are now eager to master the advanced marketing concepts and methods, and help Chinese enterprises to reverse the competitive disadvantage, turn the tide and create Chinese world brands.This article is based on the study and analysis of iPhone series product development process of the world’s most innovative and most valuable Corporation Apple Computer International Limited, the integration of marketing mix of4P and iPhone products performance evaluation, combining the related marketing theories. Thus the marketing miracle and commercial myth of iPhone products created by Apple Inc., whose successful secret lies in the profound understanding and control of the psychological needs of consumers, realizing the great masterpieces of company and products and the establishment of efficient internal operation system etc.... At the same time, unifying present situation of our enterprises, this paper has put forward the rationalization proposals. In this paper, the conclusions of the study will benefit the enterprise operators. |
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