Development Strategy Research Of TS Real Estate Development Co.

TS real estate development company was founded in 2006,which is a joint venture enterprises engaging in real estate development.Since its inception,the scale and economic benefits of the enterprise are increasingly on the growing through continuous optimization of the internal organization structure,strengthening enterprise management mechanism,improving product technology and other measures.But in recent years,with the real estate market competition becoming increasingly fierce and the national macro-control efforts continuously increasing,the development of TS real estate company is facing a threat,but also ushering in the new opportunity.TS real estate development company must consider the situation,formulate a new development strategy to deal with future threats and opportunities.Therefore,TS real estate development company urgently needs to develop the effective long-term development strategy,in order to make full of their own advantages,favorable opportunities provided by the external environment,enhance their core competitiveness and promote the continuous development of the enterprises.This article starts from the current situation of the development of China's current real estate industry,bases on the industry development trend in the future.First of all,this article analyzes the company's internal environment and summarizes the main problems with TS company internal environment at present.Then analyzes the macro environment of TS company applying strategic theory analysis tool called PEST.The application of Potter's five forces model has carried on the detailed analysis of industry environment and competition environment.The author clearly know the external opportunities and threats of the TS real estate development company.On the basis of the above analysis,the article help the enterprise formulate the focus of development strategy which takes strategic formulation principle and TS company's strategic objectives for the guidance,bases on the results of SWOT analysis.The focus of company strategic includes four aspects which are the choice of product diversification,brand,culture,human resources.Finally,the article formulates specific measures of implementation of strategy on the basis of the focus of company strategic.In order to guarantee the smooth implementation of the development strategy,the author proposes the TS real estate development companies to introduce the brand construction,cultural construction,human resource construction in the process of strategy implementation.Through the research on the development strategy of TS real estate development company,the article helps it formulate the development strategy which is suitable for itself,so as to guide it to keep the competitive advantage and forward to the sustained and stable development in the complicated conditions of internal and external environment.