Research On The Development And Application Of High-end Maternity Dress Brand

The implementation of the comprehensive "Two-child" policy has kept our nascent population continuously rising.80,90 after becoming the main consumer market maternal and child,a new generation of pregnant women pay more attention to their quality of life during pregnancy,and with the improvement of women's status,still occupy a post during pregnancy,occupational women have long been commonplace,which gives the domestic maternity market Has brought a good momentum of development.This article started to understand the domestic market of maternity wear,modern women's lifestyle and social status as a realistic basis,through the research and analysis of the development of international maternity clothing brand,a systematic exposition of the domestic market status of maternity wear,maternity wear brand Development trends and maternity consumer psychology,and the use of literature research methods,questionnaires,market research methods such as methods,"Octmami" maternity dress brand case studies.In this paper,the domestic high-end maternity market field visits and brand case analysis of maternity products and market trends forecast;and "Octmami" market expansion feasibility analysis.Based on these two points,I propose to expand its program to design and develop a new quarter of the product line,and to effectively market new products to make marketing programs.It is hoped that this study can open up new ideas for the development of mid-to-high-end maternity dresses brand represented by "Octmami",enhance brand value and expand brand influence.In order to promote the development of high-end maternity dresses brand in China To a certain degree of academic significance and value.