Research On Performance Evaluation Method Of Agricultural Products Cold Chain Logistics Enterprises Based On Green Concept

In this paper,the green agricultural products cold chain logistics and green logistics and related theory as a foundation,with friendly environment and saving resources for the purpose of the establishment and evaluation of agricultural products cold chain logistics evaluation index system of the choice of the method are researched.Firstly,based on green logistics and agricultural products cold chain logistics theory,briefly expounds the connotation and characteristics of green agricultural products cold chain logistics,on the basis of summarizing existing research results,analyzes the present situation of agricultural products cold chain logistics performance evaluation problems;Secondly,according to the limitations of the existing performance evaluation system,based on the connotation of green logistics and circular economy,"reduction,reuse and recycle" principle,factor analysis of the development of green logistics of agricultural products cold chain from-the internal and external environment,and in accordance with the principle of index selection,select 23 agricultural products cold chain green logistics evaluation factor;Thirdly,using the analytic hierarchy process(AHP)to carry on the comprehensive classification of the selected factors,and completed the construction of agricultural products cold chain green logistics evaluation index system.Finally,in order to verify the construction of agricultural products cold chain logistics green evaluation index system is scientific and practical,this paper makes a case analysis on Zhongpin cold chain logistics company as the research object,combined with the status quo of Suzhou area agricultural products cold chain logistics industry development and problems,put forward the corresponding improvement suggestion.