The Research On Evaluation Of The Growth Of Listed Scenic Enterprises

In recent years,with the growth of per-capita disposable income and the gradual implementation of the paid vacation system,the travelling enthusiasm of our residents keeps increasing.Holiday tourism market remains hot and the demand for high-quality scenic area exceeds the supply.The rapid development of tourism provides a great opportunity for domestic scenic enterprises,and has made tremendous contributions for the local economic transformation and development.However,in the background that tourism industry has been defined as a pillar industry of national strategy,the development problem of scenic areas has become increasingly prominent:chaotic administrative system,over-reliance on ticket economy,environmental pollution and ecological damage,low service level and serious homogenization.In the year of 2016,a total of more than 300 A-level scenic spots received delisting,demotion,warning and other different degrees of punishment.The growth issues of scenic enterprises become increasingly apparent.The listed enterprise,as a standout in the scenic enterprises,has strong competitiveness and profitability commonly.Under this background,evaluating the growth of domestic listed scenic enterprises accurately,will help deepen the understanding of domestic scenic industry and provide some reference for investors.Also,it can provide certain basis for listed scenic enterprises to formulate their own development strategy and enhance their growth ability.At present,there are many researches on the growth of listed enterprises at home and abroad,but few researches on the listed scenic enterprises.Therefore,this article evaluates and analyses the growth of domestic listed enterprises.Firstly,combing previous research and related theory about the growth issue of enterprises helps lay the theoretical foundation of this article.Secondly,this article defines and classifies the listed enterprises in the scenic area,and takes 13 listed enterprises as the research and evaluation objects.This article takes the characteristics of the scenic industry into account and considers the external and internal factors that affect the growth and development of the listed scenic enterprises.The internal capability factors include the ability of capital operation and profit increase.The external environment factors include the level of economic development and tourism development.The evaluation index system composed of 10 economic and non-economic indicators is constructed by using the method of object level classification.The coefficient of variation Method is used to determine the weight of the indicators.Finally,this article constructs the growth evaluation system of domestic listed scenic enterprises,uses the evaluation model to obtain the comprehensive growth evaluation value of 13 listed scenic enterprises,and carries on the growth order and the result analysis.The evaluation results show that there are several promising listed scenic enterprises with optimistic outlook in China.However,the overall growth of listed scenic enterprises is still to be improved and the development prospect is worrying.Based on the evaluation results,this paper puts forward some macro-level and micro-level development countermeasures to enhance the growth of listed scenic enterprises.Finally,this paper points out the shortcomings of the evaluation system and puts forward the future research direction,...