The Research On The Status Quo And Development Strategy Of Walnut Industry In Tongchuan City

Walnut is China’s important economic forest tree species,because of its rich nutrition,high economic benefit,and strong adaptability,widely popular with farmers and consumers,and the planting area in our country is larger,with the continuous improvement of quality of life of people,the pursuit of healthy people also constantly improve,people pay more attention to health care and health,the consumption of walnut demand is growing.Tongchuan City,the physical and geographical conditions are superior,is the development of walnut nirvana,with the extension of the walnut industry chain,farmers’ economic income increased significantly.But the current development of walnut industry in Tongchuan City,there are many problems,has seriously affected the development of walnut industry.In this paper,the walnut industry in Tongchuan City as the research object,using access to literature,field investigation and case analysis,Tongchuan City walnut industry development status to investigate the current Tongchuan City walnut The advantages of planting,pointed out that the current development of the walnut industry in Tongchuan City,there are problems : the concept of misunderstanding,Market development is not mature,marketing services are not perfect and backward agricultural technology,supporting measures are not sound and so on.In order to solve the problems existing in the development of walnut industry,we put forward the corresponding countermeasures: to change the concept,to raise awareness;to play the role of government guidance,to strengthen the capital investment;to implement government responsibility,to strengthen management;Improve the market operation,establish a sound network marketing channels;improve the supporting measures to establish the risk of walnut protection measures.To solve the problem of walnut industry development in Tongchuan City.