Research On Government Management Of Yueqing Dendrobium Officinale Characteristic Agriculture Industry Development

The characteristic agriculture industry as a representative agricultural industry can not only effectively integrate production and development agriculture into life and leisure entertainment,but also integrate the promotion of agricultural industrialization into the promotion of ecological civilization,and achieve the harmonious coexistence between human civilization and agricultural natural ecology.The government in promoting the development of characteristic agriculture industry,starting from all aspects,definite the role,optimize the government function,improve public services,fully tap the growth potential of agriculture,rural economy and enhance hematopoietic function to accelerate the pace of development of characteristic agriculture industry in our country,has the positive significance to the realization of agricultural modernization.Dendrobium as a kind of rare traditional Chinese medicine,the precious and rare,nourishing and other characteristics were cherished and loved by many people.The city of Yueqing has unique experience in the planting and nurturing Dendrobium.The development of Dendrobium industry in Yueqing City,has different effects of agriculture and even the whole economic development.The healthy development of Dendrobium candidum industry in Yueqing,has become the focus of government management.This paper,from the government point of view,at the government level,to study the effect of government in promoting the development of characteristic agricultural industry.According to the new public management theory and behavioral decision theoryand other relevant theoretical knowledges,with the Dendrobium industry in Yueqing city of Zhejiang Province as a case,using literature research,induction analysis method and field investigation andinterviews and other research methods,withhaving a fully understanding of YueqingDendrobium industrypresent situation and existing government management in Yueqing city government,pointing out the possible risks of government management in the development of Dendrobium industry.Analyzing the promoting the formation and development of Dendrobium candidum industry in Yueqing City.Pointing out the absence,offside and dislocation risk and government management existing in Dendrobium industry development of the problems,exploring the reasons caused by the absence,offside and dislocation of government functions,such as function not changed,management system not consummate,operation mechanism not smooth.And from the actual situation,puting forward some constructive measures to government to promoting the Dendrobium agricultural industrydevelopment--------transformingthe functions and building service-oriented government,perfect the manage system of characteristic agricultural industry development,establish and improve the characteristic agricultural industry operating mechanism.