The Current Situation And Strategy Of Industrial Development On Dendrobium Candidum In Yueqing

As China gradually entered the aging society,people's demand for health care products is also growing,and the continuous improvement of living standards provides material conditions for the development of health industry.Dendrobium candidum is a kind of Chinese traditional medicine,it can nourish and improve immunity,with the reputation of "life-saving dianthera".It is considered to be the top grade for the health of people,mainly distributed in Zhejiang,Anhui,Yunnan,Guizhou and other provinces.In recent years,Dendrobium industry develops rapidly in Zhejiang,it has become the agricultural industry across the province to develop.In Yueqing City,its abundant rainfall,warm in winter and cool in summer,the climate,geographical environment is particularly suitable for planting Dendrobium,then it has made great economic in the planting,social and ecological benefits,and it has become the first "Chinese Dendrobium town".In this paper,using the methods of investigation and analysis,then analysis the development advantages development of Dendrobium industrialization in Yueqing city trend,finally put forward the corresponding countermeasures and suggestions of development of Dendrobium industrialization in Yueqing city.In order to better promote the industrial development of Dendrobium officinale in Yueqing,but also for the construction of ecological and efficient agriculture in Zhejiang Province,a strong province of traditional Chinese medicine and health industry to provide modestThe full text is divided into seven chapters:The first chapter introduces the research background and significance of this topic,and expounds the literatures and the method of the research.The second chapter mainly introduces the definition and basic theory,including the definition of the two concepts of characteristic agriculture and agricultural industry and the basic introduce of the comparative advantage theory,agricultural industrialization theory and sustainable development theory,the theoretical foundation for the further study of the foundation.The third chapter starts from the planting natural conditions and problems of Dendrobium in Yueqing city,introduce the sunlight,humidity,temperature,frost free period and severe weather conditions and other natural endowments in Yueqing city,summed up the conditions of the development of Dendrobium in Yueqing City,which the natural endowments,industrial scale,technological innovation,management mechanism and policy guidance,etc.The problems in the development of Dendrobium candidum in Yueqing area which is the follow: the problems are the shortage of technological innovation and scientific research,the low degree of organization of industry,the bad brand consciousness,the lack or imperfect of production standard,the single marketing means,reduced competition,branding to be planned,gradual lack of first advantage and so on.The fourth chapter mainly introduced the Dendrobium officinale scale planting experience in Zhejiang and other areas.Through introduced the Dendrobium officinale scale planting experience in Zhejiang,Anhui,Guangxi,Guangdong and other areas,to draw the scale of cultivation and breeding of good seeds,increase cultivation technology promotion,improve the quality of personnel involved in the industry and focus on enterprise participation enlightenment to the development of Dendrobium industrialization in Yueqing city.In the fifth chapter,I put forward some policy suggestions on the industrialization development of Dendrobium candidum in Yueqing area,with the aim of providing reference for leaders and agricultural scientists in practice,such as increasing government support,creating a favorable environment for development,developing professional cooperative organizations,enhancing the level of industrial development,coinciding with locals by rational planning of land,developing multi-cooperation to enhance product quality.The sixth chapter is the conclusion,pointed out that Yueqing area Dendrobium industry development challenges and opportunities,it is recommended that the relevant departments should be combined with social enterprises,with market forces,the proper development of Dendrobium industrial development plan,to create a healthy market development environment,promote Yueqing area Dendrobium industrial development,the benefit of Yueqing,the benefit of the people.