Research On The Strategy Of Real Estate Marketing In China

In 1998,China began to implement the housing system reform,since then,the real estate industry ushered in the development of the spring,so far,the real estate industry has become China's economic leadership industry and pillar industries,has made great achievements,especially in improving our country Urban and rural people living conditions,for the city's development and economic growth contribute to the building,although other industries have also brought great changes to our country,but the real estate industry can not be compared.With the continuous improvement of China's housing system,as well as the real estate market close to maturity.Faced with increasingly fierce market competition,companies want to survive,we must change the marketing approach,to understand customer needs and find ways to meet.Marketing is the link between the enterprise and the consumer,which can meet the various needs of customers,and to achieve the tribute to the real estate business goals.A real estate business in order to survive and develop,we must be skilled to master and use of marketing tools,and to develop a consumer marketing strategy.The market environment is not static,in the context of high-speed developed information,the traditional marketing tools have been unable to meet the next stage of marketing needs.The advent of the Internet era,the traditional marketing had a huge impact,the gap between consumers and real estate business is getting smaller and smaller,many links in the impact of the Internet has been routed.The real estate business is the main business of A Real Estate Group.As the first project B project developed in Beijing,the success of the B project will be very important for the development of A real estate company's business in Beijing and whether it can be based on first-tier cities.The meaning of the amount.Therefore,the development of A real estate company for the marketing strategy to complete its marketing objectives,is a very worthy of study.After reading a lot of literature,this paper based on STP marketing theory,4P theory,4C theory and 4R theory,through a lot of market research and case analysis and other methods,combined with A real estate enterprise macro environment analysis,micro environment analysis,and SWOT And other analysis methods to analyze the B project,combined with the B project consumer groups and market positioning to build a set of A real estate company B project marketing strategy.