Yingkou CENTRAL Century Estate Projects Study Of Marketing Strategy

Along with the development of the era, the rapid rise of the economy, the rapid growth of population, increasing demand of China’s housing market, real estate development enterprises have sprung up, gradually forming in China’s real estate industry.Real estate industry high profits, income, therefore attracted a large number of enterprises in real estate investment.At present, our country real estate in structure adjustment, the market environment is not stable, this unstable mainly reflects on the change of market demand,dominated by the seller before the market demand gradually dominate the market into the buyer requirements.As a result of the real estate enterprise competition heats up, materials,labor costs continue to increase, resulting in a decline in corporate profits is obvious.At the same time, the national government to the real estate industry regulation also has a series of change.With the changing of today’s real estate economy, the market trend, in the face of these adverse trends, real estate companies have to upgrade in the aspect of management,in an effort to become more and more unfavorable situation, keep the enterprise competitive advantage and core competitiveness, is bound to need to pay more attention to the real estate marketing management.Real estate sales performance is good or bad depends on a number of factors, but one of the most crucial factor is the enterprise marketing planning is formulated by the novel and unique.Comprehensive comparison of representative famous real estate enterprises in our country, their marketing model mainly focus on the real estate market analysis and grasp of information, known as consumer demand, and according to the national policy, the market information in a timely manner to adjust the enterprise marketing strategy, only in this way can enhance enterprise’s comprehensive competitive power.goodReal estate enterprises will have good marketing strategy accordingly.In this paper, by combining theory and practice, analysis and research to explore the real estate marketing strategy.This paper takes Wu Hanjian macro real estate company marketing strategy as the research object.In recent years, Wu Hanjian macro real estate company in marketing got certain ascend, however, with the domestic level and there is a certain gap between the local medium real estate enterprise.In order to promote the long-term development of wuhan to build macro company and enterprise idea change, the company needs to ascend through the system in the development of the company marketing personnel and the level of Marketing Department.The author of the STP, 4 p, 4 c and 4 r four theories carried on the thorough investigation, reached the conclusion that there is inherent in the theory of four links, is emphasis is different, can each other throughthe complementary advantages, formed a complete and systematic marketing theory system.STP theory belong to the theory of strategic layer, mainly applicable to formulate marketing strategy;4 p and 4 c and 4 r theory belong to the same tactics layer theory, the specific guidance to carry out the marketing mix, the latter pays attention to the improvement of the marketing mix in order to maximize customer satisfaction.The author in this article to build wuhan macro real estate company’s marketing strategy is to STP, 4 p, 4 c and 4 r.After four theoretical analysis of comprehensive application.First, defined the direction of enterprise development strategy, on this basis,formulate marketing strategy;Second, on the basis of the previous step to formulate marketing mix;Third, to improve and perfect the marketing mix, in order to achieve consumer satisfaction to be optimized.In this paper, the current mainstream of integrated marketing theory is applied to the real estate enterprise marketing strategy formulation,developing marketing strategy according to the theory of single has more advantages than ever before, and stronger operability.