Internet Financial Research On The Impact And Countermeasure Of Qilu Bank

The rise of the Internet financial,the traditional concept of consumption and investment had a huge impact,began to change people's habits,actively involved in the Internet finance.Internet finance and traditional finance compete with each other,the real benefit is financial consumers and Internet,traditional financial was forced to lose a lot of resources.So Internet financial have universality in the true sense,it is this characteristic,attracts more investors and consumers,continuously expand their strength,impact the traditional dominance of the bank.Standing in the point of view of commercial bank,it is not just bad,is also a reform of the opportunity.The rise of the Internet financial caused a huge impact on traditional loans,deposits,traditional Banks in the process,not just blindly,the loss of resources,also face a huge market opportunity.In a critical period of reform,commercial Banks should actively adjust and change,make full use of Internet technology,follow the time development,continuously expand their strength,in order to grab more market share.In this paper,based on the theory of modern finance and management,the question-analysis problem-to solve the problem,based on Internet financial backdrop,and corresponding research and analysis of the commercial bank business expansion,to ensure the comprehensive literature review.Given a description of the basic theory and related concept,definition,characteristics,function of the Internet financial and Internet financial theory,lay the foundation for subsequent development.Based on the above theoretical research,under the premise of case study for research object,explore the Internet financial impact on the positive and negative effects of qilu bank overall situation,in view of the Internet financial of qilu bank liabilities,analyzes the influence of the intermediary business and puts forward the countermeasures of qilu bank deal with the Internet and the safeguard measuresThrough the study found that: in the light of the impact of the Internet financial,qilu bank to can do it mainly include the following: change the traditional management idea,to know and understand the Internet financial;According to the fact of existing business strategy adjustment,the recent new strategic planning;Strictly uphold the "all take the customer as the center" the principle,and to expand the business.