Research Of Marketing Management Information System

With constantly development and improvement of electric power market system,the traditional way of electric power marketing manual processing and single function of computer processing become unable to fit in with actual demand.In this case,a set of advanced marketing management information system was designed and developed by Inner Mongolia electric power company based on the actual demand,which to improve the present management mode as the main design basis,to improve the enterprise work efficiency as the design goal,and implement the market-oriented,to serve the customers for the purpose of the business standard process.This paper in-depth analysis of the main electric power marketing management information system structure,structure design,the overall thought,network topology,technical means and system configuration based on the research of electric power marketing system at home and abroad.The marketing system running in Inner Mongolia electric power corporation,relying on advanced technology,realizes the industry reporting for reinforcement,electric energy metering,electricity power charge,operating charges inspection,line loss management and customer service functions,which makes marketing management more refinement and systematic.Based on analyzing the behaviors of electric power marketing system in Inner Mongolia,the design experience and the problems existing in the marketing management system are points out for the future of the system upgrade and provide the basis of enterprise development.