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Business Plan Of Private Doctors And Health Services

Posted on:2015-06-07Degree:MasterType:Thesis
Country:ChinaCandidate:D ZhaoFull Text:PDF
GTID:2359330518483555Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Beijing ZC medicine development co.,LTD provides private doctor service,targeting at middle class families with an annual income more than 200000 RMB whom have certain higher standard health needs for their family members and themselves.Customers can get access to the private doctors of health service,large hospital registration service,hospitalization and other clinic service through the Internet web site,mobile client app,the hotline and so on.We cooperate with doctors or doctors' agents,share revenue with them,decompose each service project respectively thus to charge customers separately.Through health consultation,health advice and clinic service,we curb the occurrence of diseases at the maximum extent and improve patient comfort,which in turn improves the comprehensive quality of citizens.Applying the general manager responsibility system of organization,our company sets up a chairman who is responsible for the strategic development,a general manager responsible for business development,routine operation and management.Company executives all have more than 15 years working experience in medical health industry,moreover,they not only understand the medical health industry,but also have rich network resources in this area.The core department in our company is the private doctor team that all members are from the top hospitals in Beijing.The majority of the members has more than 20 years' clinical experience in top hospital,and can put forward original ideas to cure various difficult and complicated diseases,thus providing professional medical and health services for contract customers.In terms of project operation,the first step is to sets up company organization,recruiting experts with more than 20 years of clinical experience,establishing private doctor team that provides professional health knowledge service to contract customers,cooperating with on-the-job doctors to set up Patient-helper team,solving the difficulty of expensive medical treatment problem,and then build client development team,finance team and so on.Secondly,we develop information systems and databases,including the company's web site,the mobile client app,data management system,service module verification system,etc.,therefore providing system support for the business model.The third step is to establish partnership with the medical center,medical equipment companies such as car rental generation driving,so as to provide physical examination service,remote medical treatment,car shuttle service.After above steps finished,we start to the trial stage,promoting application in the pharmaceutical industry,getting trial clients by giving a discount on fees for the first time,testing the information system of the project and all the business processes.After the trial stage,we officially put this project into full operation,and to broaden and deepen our cooperation with more renowned and rich clinical experienced doctors with regard to our business development,therefore providing better service to clients.In terms of marketing,we obtain customer resources,setting up strategy suitable for the development of the company so as to establish a good corporate image.What's more,we try to establish a high-end and uniform corporate image,providing high quality customer service,targeting our customers according to the business situation.Moreover,we expand our company image by holding academic BBS exchange,inviting renowned experts to participate in academic forums,promoting a stable development for our business.To sum up,we establish a bridge between the clients and the hospitals that provides health services,health consultation,large hospital registration service,hospitalization and other clinic service to clients so as to improve national health quality.We provide health monitoring service for old man live alone through regular inspection and telemedicine,so customers can enjoy professional services while spending a small amount of money,therefore improving the quality of people's health and the health survival rights.
Keywords/Search Tags:Private Doctor, Health Service, Online to Offline, Business Model, Innovation and Entrepreneurship
PDF Full Text Request
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