Research And Develop The Tourism Of Hoi An Ancient Town In Vietnam

With the development of the world economy,people's living standards are also increasing.Tourism is becoming an indispensable part of people's daily life.With the continuous development of tourism urbanization,urban tourism has become an important form of modern tourism.However,the competitiveness of urban tourism is the main criterion for determining the degree of development of urban tourism,that is,attracting domestic and foreign tourists to travel the core element.In recent years,the Vietnamese tourism industry has attracted a lot of foreigners to invest,so that the tourism industry has been rapid development.And some tourist cities in Vietnam have also been developed,especially in the ancient city of Vietnam to promote the characteristics of tourism,its unique tourism resources to attract more and more tourists to visit,the ancient city of tourism is in its unique form to attract domestic and foreign Around the tourists,has gradually become the focus of attention.Vietnam The ancient city of Hoi An is an attractive traditional cultural history,unique architecture,human resources.This is one of the advantages of the ancient city of tourism development.As a result of the ancient trade in China,Japan,Southeast Asia,and even European merchant ships are often out of the city of Hong Kong,so there will be a lot of business in the Chinese people and the Japanese,so the authorities allowed to establish here Chinese and Japanese living in separate streets.1999 UNESCO will be the ancient city of Hoi An as a cultural heritage,included in the "World Heritage List".Previously,most of the international tourists came to visit the ancient city,but in the night and continue to Da Nang tourism.However,the total number of tourists visiting the ancient city of Hoi An increased year by year.Because in recent years will be the ancient city has built a lot of hotels,tourism service level has improved,so in recent years will be the ancient city of overnight tourists gradually increased.International tourists have also increased the number of visitors,the average annual growth rate of 68%,Vietnam is 98.7%of domestic tourists.But compared with Da Nang will be the ancient city of tourism is still very far away.Vietnam,the ancient city of tourism development time Although there is no other tourist city so long,but the ancient city of Vietnam will have to establish their own primary tourist image.In addition to the above advantages,the ancient city of Hoi An is also subject to some restrictions.Tourism is not comprehensive development,tourism service facilities are not perfect,in addition to the ancient city of tourism environment is poor,the lack of tourism professionals,no other tourist city so developed.This will give the ancient city of tourism to bring a lot of impact.Therefore,on the basis of the present situation of tourism development in Hu'an ancient city of Vietnam,this paper analyzes the problems existing in the tourism development and the advantages,disadvantages,opportunities and threats of the development of the ancient city of Hoi An,and combines the characteristics of the ancient history of the ancient city of Hoi An,The ancient history of tourism resources integration and optimization,to create an attractive tourism products,to create competitive advantage,to attract more tourists to the ancient city of Hoi An to travel,and further promote the ancient city of tourism tourism development,and made at home and abroad Tourists' awareness,to expand the influence of the ancient city of Hoi An.This paper is divided into six parts:The first part mainly introduces the background of the thesis,the purpose and significance of the research,the research methods and the research ideas,and analyzes the current research situation at home and abroad.In the second part,this paper analyzes the present situation of tourism development in the ancient city of Hoi An.First of all,the ancient city of Hoi An location,a long history,architectural characteristics,human resources,social economy and other aspects were introduced.Then the analysis of the ancient city of Hoi An,including the number of tourists,accommodation,market space structure and income.In the third part,this paper investigates the problems related to the development of the ancient city of Hu'an through the questionnaire survey,and analyzes the existing problems in the development of the questionnaire.In the fourth part,this paper uses the SWOT analysis method to evaluate the advantages,disadvantages,opportunities and challenges of the ancient city tourism in Hu'an.The advantages of tourism development from the ancient city of Hoi An include the unique characteristics of tourism resources,mild climate,convenient transportation and many architectural relics.Disadvantages include the degradation of cultural relics,the lack of funds to restore the protection of monuments,renovation of traditional materials can not be quality and quantity,transformation of the construction team personnel experience and professional deficiencies,infrastructure can not meet the pace of urbanization,other disadvantages.Opportunities,including reform and opening up,provide the necessary conditions for the development of tourism in Vietnam.The Vietnamese government attaches great importance to tourism and so on.But will be the ancient city of tourism also encountered many threats and challenges,will be the threat of tourism globalization era,including population pressure,economic development and preservation of the contradiction between the preservation of traditional cultural values,the surrounding regional tourism city competition,the other ThreatenIn the fifth part,this paper puts forward the corresponding countermeasures according to the problems and disadvantages in the development of tourism in the ancient city of Hoi An.This section puts forward the implementation of the government-led sustainable development strategy;innovative tourism routes,improve the product system;focus on publicity and promotion,improve the influence of the ancient city of Hoi An;enhance the quality of tourism services.Mainly to promote the comprehensive development of the ancient city of Hoi An,specifically to strengthen the rational development and investment support to the ancient city,to encourage basic facilities to support the improvement of tourism product quality and overcome pollution,based on the management of the ecosystem,pay attention to tourism service industry personnel training.It is hoped that the study will promote the tourism of the ancient city of Hoi An and provide some constructive strategies and suggestions for the further development of the ancient city of Vietnam.The sixth part,the research conclusion and the prospect.This paper summarizes the thesis of this paper and expounds the shortcomings of the article.This paper tries to solve this problem on the basis of combing the research results of predecessors.Hoping to be the ancient city of this unique and ancient image,can give its tourism industry to bring sustainable development of the power.So this study has both academic value and application value.