Investment Value Analysis Of Mengniu Dairy

After joining WTO, Chinese economic has rapid development. As people's living standards greatly improved, Chinese dairy market has rapid development. Mngniu,Yili, Guangming and other well-known dairy brands appear in the public view.However, the emergence of the "poison milk" incident has caused great harm to the dairy industry in our country and affected the confidence of consumers in our dairy products. The fluctuation of the industry development influences the performance of the enterprise. The performance is the important factor that influences the investment value of the enterprise, and the great change of environment has an important influence on the development of the enterprise. Now, the macro environment of the dairy industry is not optimistic, demand of market of dairy products is not strong,which leads to the supply of the milk is not big. In the dairy industry, the profitability of the enterprises is not improving, but the debt risk is increasing year by year. The sales situation is not satisfactory, resulting in enterprise asset quality deterioration. In order to deal with the debt risk, companies began to hoard liquidity, which is unfavorable for the industrial upgrading. City residents for dairy consumption is far higher than the rural city,increasing rate for the development of the industry has a positive side. The "two-child" policy increases the population growth rate, increasing the number of consumer population. With the national economic development, per capita income increase is also driven a strong role for the consumer. This paper through the collation of relevant data, by using the method of factor analysis, 11 factors of processing data processing, analysis of three principal components, and finally through the in-depth analysis of the three main factors of the relevant conclusions. Finally, this paper find: Mengniu Dairy has long-term investment value,but in the short term investment value will be restricted by various factors, and will be reflected in the stock price volatility on.