Study On The Construction And Management Of Mengniu Dairy's Digital Electric Marketing Sales Team

With the development of the social market economy,the competition among enterprises has become increasingly fierce.Modern enterprise management pays more attention to teamwork and more and more attention is paid to working methods that exist in the form of teams.This article studies the management theory of Mengniu Dairy's digital marketing department's sales team through the study of the theory of organizational behavior and Combined application of relevant theories in sales team construction.First of all,this thesis gives an analysis of the current status of the dairy industry and the development of digital marketing for companies.At present,the competition among domestic dairy brands has become increasingly fierce.The development of e-commerce has promoted the rapid development of the enterprise.Driven by e-commerce,Mengniu Group set up a digital marketing department to maintain the competitiveness of the brand market.Digital strategy is a strategy to adapt to market demand in an increasingly fierce market environment.Secondly,this thesis combines the advanced theoretical basis of sales team management at home and abroad,and gives analysis and research on the existing problems in the establishment and management of the sales team of the Mengniu Group's digital marketing project team.The digital marketing department is an elite sales team that is created by the company's senior salespersons.The company makes full use of the skilled work skills and rich work experience of the old business to ensure the sales of goods in the e-commerce channel and the promotion of new products.However,the team's construction and management also have many problems as the team grows and develops.Finally,after the scientific investigation and analysis of the problems that emerged,combined with relevant theories of learning,the problems were solved step by step.This thesis presents effective suggestions for the construction and management of the sales team of the Digital Marketing Department of Mengniu Dairy and lays a solid foundation for the team's development in the later period.