Research On Enterprise Value Evaluation Of The New OTC Market Education Industry Based On The B-S Model

New OTC market is an important component of the multi-level capital market in our country,the main purpose of the construction of the new OTC market is set up under the unified regulation of national over-the-counter market,as the capital market to build connection between different levels of hub.In recent years,the new OTC market is constantly expanding,increasing number of listed companies,the development momentum growing,but because the market is imperfect and the causes of poor liquidity,the new OTC market enterprise valuations are generally low,lead to new OTC market enterprise merger and acquisition targets for other plate pool.Therefore,it is very important to evaluate the intrinsic value of the new OTC market enterprises and show the development potential of the enterprise.With the support of the theory of asset evaluation and enterprise value evaluation,this paper studies the value of education enterprise.Firstly,after reviewing the literatures at home and abroad,find that theoretical and practical circles in our country in the new OTC market education enterprise evaluation in the bud,and using B-S model to evaluate new OTC market education enterprise value are much rarer;Secondly,on the basis of the existing valuation theory and combined with the condition of assessment object,clear the new OTC market education enterprise basic evaluation frame theory to determine the main purpose of this paper,the base date of evaluation and the evaluation method,etc.Based on the characteristics of the new OTC market enterprise,the applicability of traditional evaluation methods is analyzed,and it is concluded that the traditional evaluation method is not suitable for evaluating the value of the new OTC market enterprise,so the idea of real option evaluation is introduced.Then,based on the above theoretical frame work system,the new OTC market education enterprise--Beijing education culture media value assessment is guided.Through the case study,the evaluation of the equity value of the enterprise and its value is closely related with the market so it is proved that this method is suitable for evaluating the equity value of the new OTC market enterprise.Based on the traditional assessment method,this paper evaluates the value of the creditor's rights of the Beijing education culture media.In the end,it is believed that the over-all value of Beijing education culture media is underestimated.This paper is based on the research of evaluation and previous scholars to explore suitable for the new OTC market of education enterprise value assessment methods.It is hoped that it can play a certain role in the evaluation of education enterprise value of the new OTC market.It is believed that this can also be used for reference and guidance for enterprises in other industries in the new OTC market.