Study On Role Of Ideological And Political Education In The Building Of Enterprise Culture

Enterprise culture as a cultural phenomenon was emerged with the enterprises produced.The study of enterprise culture in China is still a matter of recent years,however,in a couple of shout years it quickly became popular.China has always attached great importance to the ideological and political work,and Ideological and political work is always an important part of enterprise culture in China.But,with the deepening of reform and opening up and the influence of foreign thoughts.The traditional ideological and political education has been being subjected to challenge.Experienced the phenomenon of reduced.How to strengthen the ideological and political education in the new era and promote the construction of enterprise culture.has become a very important issue in China’s ideological and political work.This essay is based on the basic principle of Marxism and theories of ideological and political education.After a careful study of previous research results,it chooses Shanxi Lu An Group Company as a sample.Through analysis of its enterprise culture,the essay discusses the effect of ideological and political education in the construction of enterprise culture.This essay is made up of five parts.The first part analyzes ideological and political education’s special status as a ‘lifeline’,in order to introduce the theme of this essay.The second part defines related concepts such as enterprise culture and ideological and political education giving theoretical preparations for further study.The third part analyzes the relationship between ideological and political education and the construction of enterprise culture,telling the similarities and differences between them.What contributions ideological education has done to enterprise culture is an emphasis.It helps to establish the direction of enterprise culture,to promote the construction of enterprise culture,to make enterprise culturemore attractive,and to build a qualified team of workers.The fourth part is a case study of Shanxi Lu An Group Company.Through analyzing the positive as well as negative effects of ideological education in the process of enterprise culture construction,this essay summarizes some piece of experience and lessons.The fifth part comes to a method on how to carry out such education works by combining the theories of Deal and Kennedy about five elements in enterprise culture.Based on the accurate orientation of ideological and political education,by developing enterprise values,making demonstrations of advanced characters,establishing good interpersonal relationships and environment,enterprises could take advantages of such education in the process of enterprise culture development.