The Brand Construction Of The Regional Customized Travel Network

Tourism is a rapidly developing industry,which plays an important role in promoting national economic development.In recent years,China's domestic and foreign tourism market is booming,it can be seen that in the future,tourism will continue to contribute to the national economic growth.However,the growth rate of tourism enterprises are not as prosperous as tourism.Mainly because of our country's tourism enterprises are small and scattered,in the area of Hefei,Anhui province,only about three hundred travel agencies(network),It's difficult to form brand development.At present,the nation's largest several travel network should be the Ctrip,Tongcheng,and Tuniu.Their brand has been formed,and has a strong brand influence at the same time,gradually showed a trend of tourism industry monopolies across to the country.It can be seen that the brand construction of tourism enterprises is very important.It's has been 20 years since we developed the Online tourism industry,from the original wild growth to the fierce competition now,from a traditional with group Tours to today's private custom Tours,marked the progress of our country's tourism.This paper take Anhui Bengse travel network as the research object,aims to explore how to build a brand under the prevalence of tourism.Bengse travel network is one of the few high-end customized travel network in Anhui province,both development of photography and sporting events at the same time.It's has gathered the three tourist hot topics in the currency,that's a real market opportunities.We used the In-depth interviews,the SWOT analysis method in this paper to analysis,the study found that the Bengse travel network has a high quality in products and services already now,that's will good for brand constructions,but it's not hard to find there are still many shortcomings in the brand marketing,brand spread and brand consciousness.If the Bengse travel network want to achieve their network to be one of the most famous online customized travel network in Yangtze river delta,they need to strengthen the brand marketing consciousness,optimize personal structure,with the help of brand cooperation to enhance the brand influence and carry on technical innovation.