The Research On Knowledge Sharing Mechanism Of Chinese Animation Industry Chain

With the rapid development of China’s cultural industry,its huge economic potential has been widely concerned,and gradually penetrated into various fields.Animation industry belongs to the cultural industry,is one of the important components,has great room for development.The animation industry in China is under the strong support of the state and all sectors of society,so is developing rapidly,but it still has a large gap compared with other animation powers,the animation industry chain is incomplete and the added value of inadequate excavation and other issues still exist.Knowledge and innovation as the driving force of the development of animation industry,become an important resource for the organization.Individual organizationsfaced with the fierce market competition environmentoften don’t have enough capacity to deal with,therefore,the organization of the animation industry chain in China is seeking partners to jointly develop and operate high-quality knowledge resources,and through the way of knowledge sharing to reduce the cost of investment and business risk.However,this study found that the knowledge sharing between the animation industry chain organizations in China is still in its infancy,the development is not mature,there are a series of problems in the actual operation,such as knowledge sharing cost is too high,the risk is uncontrollable,and the lack of appropriate technology.In this context,this paper attempts to study the knowledge sharing mechanism of China’s animation industry chain from the perspective of knowledge management,trying to put forward some practical suggestions.The research content of this paper mainly includes the following parts:(1)This paper studies the subject,the process,characteristics and obstacles of knowledge sharing of animation industry chain,and then combing it to provide realistic basis for research.(2)After studying a large number of relevant literatures,this paper divide the influencing factors of knowledge sharing can be divided into the characteristics of knowledge itself,the willingness to share knowledge,the ability of knowledge sharing and the environment of knowledge sharing from four aspects.(3)In order to carry out in-depth research on the influence factors of knowledge sharing,this paper uses evolutionary game theory to construct evolutionary game model,which involves 11 original variables and 7 variables,then,through a large number of mathematical calculations,the effects of various influencing factors on the behavior of knowledge sharing behavior are studied,and most of the hypotheses are verified.(4)Corresponding suggestions are put forward for the conclusion of the evolutionary game model,and the knowledge sharing guarantee mechanism of China’s animation industry chain is established,including the organizational mechanism,the trust mechanism and the incentive mechanism.This paper innovatively studies the Chinese animation industry chain from the perspective of knowledge sharing,andhas increasedthe influence factors of knowledge sharing.The aim is to provide some theoretical basis for the healthy development of the animation industry,and contribute a little to the rapid development of China’s animation industry.